Confidence to Succeed: Inspiring Youth to Learn, Lead, and Thrive
499,571
Learning Experiences Delivered
1 in 4
Students Served by JA were Youth Facing Barriers
2.074M
Total Learning Hours
9,158
Volunteers Engaged
Gary Kalaci
Board Chair, JA Canada
“This year has been a powerful reminder of what can happen when vision turns into action. Across Canada, young people are building the confidence, skills, and experiences needed to navigate an increasingly complex world. Our 8% year-over-year revenue growth reflects the commitment of corporations, foundations, and donors to equip the next generation.”
Scott Hillier
President & CEO, JA Canada
“These achievements go beyond numbers, symbolizing innovation, inclusion, and the potential of young people. As we pursue our 2025-2027 strategic plan, we remain committed to enhancing program quality and expanding access to youth across the country.”
Program Innovation
We are proud of this year’s advancements in JA’s programs and digital presence.
These include enhancing program quality, introducing new curricula, optimizing digital learning platforms, and refining measurement tools to better demonstrate impact.
Launched New Programs
Collaborated with advisors and Indigenous experts, to develop and launch new programs for Indigenous and underserved youth.
Entrepreneurship Revitalization
Engaged subject matter experts and youth advisors to refresh and gamify entrepreneurship program content and develop new tools.
Strengthened Program Content & Measurement
Enhanced content and evaluation criteria across 40+ core financial education, career readiness and entrepreneurship programs.
Enhanced Learning Platform
Improved JA Campus user journey to meet the needs of students, educators, and volunteers. Introduced advanced search, customization, and accessibility features.
2024/2025 Program Impact
Elementary
Young learners build early skills in money management, understand how their community works, and explore the basic role businesses play in everyday life.
Middle
Youth build financial confidence, explore career possibilities, and develop transferable skills that open doors to future opportunities and long‑term success.
Secondary
Students explore real‑world career pathways and dive into programs focused on entrepreneurship, investing, and personal finance to prepare for life beyond graduation.
Featured Program Highlight
Scam Smarts and Indigenous Content
Launched a learning series developed in collaboration with Indigenous experts, designed to help recognize and avoid financial and identity scams.
Volunteer Highlights
Inspired by longtime volunteer Royden Richardson, JA Canada’s national volunteer awards recognize outstanding contributions in two categories: program volunteers and governance volunteers.
2025
Bryan Khan
Program VolunteerJA Quebec
“Since 2018, volunteering with JA Quebec has been a deeply rewarding experience, as it allows me to give back to my community and witness the incredible growth and curiosity of the students I worked with. Seeing their enthusiasm and progress during the financial literacy lessons I taught was inspiring, and I feel privileged to have played a small part in their learning journey. This opportunity not only reinforced the importance of education but also gave me a renewed sense of purpose and fulfillment.”
2025
Brian McArthur
Program VolunteerJA British Columbia
“My journey with Junior Achievement began in 1974 as an accountant trainee with the Royal Bank of Canada in South Western Ontario. Over the years, the
last 10 of which have been with JA British Columbia, it has been my privilege to volunteer with many JA professionals and educators to help students
learn real life skills through JA’s f inancial literacy, work readiness and entrepreneurship programs.” will be notified in May 2025.
2025
Sean Munro
Governance Volunteer JA Canada
“Junior Achievement hasbeen part of my life for over 35 years, from my time in JA Company Program in my teens, to volunteering in several provinces through Economics of Staying in School through to my six years as a Board Member with JA Canada. I credit Junior Achievement for the impact it had on my life, and am proud of the impact it has on countless youth across Canada and around the world.”
Student Success
Canadian Company of the Year Championship
Each year, JA Company Program teams from across Canada compete for the national title across Technology, Retail and Manufacturing, and Social Enterprise categories, with 2024 top honours going to deckorous from JA Southern Alberta.
National Student Scholarship
The Seymour Schulich Entrepreneurship Scholarship recognizes an outstanding JA Company Program student for exceptional leadership, innovation, and entrepreneurial spirit, and this year’s recipient is Chris Tao from JA South Western Ontario.
“JA reshaped my leadership philosophy. I learned that being a leader is not about standing in the spotlight, but being the metronome that keeps the team in sync. Leadership is about knowing how to harmonize the strengths of your team to move toward a shared goal.”
Chris Tao
2025 Recipient
JA South Western Ontario
JA Achievers Alumni Celebration
In May 2025, thanks to the support of the McCall MacBain Foundation, selected alumni served as JA Ambassadors in Toronto, participating in networking sessions with leaders from DMZ, G Adventures, and the Coca-Cola Canada Headquarters.
Partnering for Impact
In 2024-25, JA achieved milestones, scaled the impact of proven programs, and launched new initiatives. Our work is proudly fueled by partners. See some of the highlights below, or view the full Annual Report for more details about our partners and donors.
Expanding Financial Literacy Across Canada with TD Bank
- Celebrated the culmination of a three-year partnership which reached over 91,000 students through TD- supported programs, such as Dollars with Sense and Curious About Currency.
- 82% of program participants are more knowledgeable about managing their money effectively.
JA Canada and Enterprise Mobility™ Join Forces to Build the Road Forward for Canadian Youth
Building the Road Forward for Canadian Youth with Enterprise Mobility
- Launched new partnership with a shared goal of directly powering 75,000 career readiness, entrepreneurship and well- being student learning experiences by 2030.
- Engaged 11,800 students across all provinces and territories in our inaugural partnership year.
JA Canada and RBC Catalyzing Skilled Trades Career Pathways
- Empowered 68,000 students with skills for their future and helped them explore career pathways in the skilled trades
- Hosted 72 World of Choices events and Skills Trades Summits in all provinces, including an inaugural event in Northwest Territories.
JA Canada, Coke Canada Bottling and the Coca-Cola Company Partner to Advance Youth Employability in Canada
- Launched Pouring Potential: A JA Job Shadow Experience at Coke Canada engaging frontline team members as mentors engaging 170 Canadian youth.
- Helped inspire thousands of young people coast to coast to explore diverse careers through World of Choices.
Strengthening financial confidence and life skills with CIBC
- Fueled delivery of Economics for Success through both CIBC volunteer engagement and national investment equipping over 22,000 students with essential skills.
- 80% of participants reported a better understanding of budgeting.
Promoting Youth Mental Well-Being with Z Zurich Foundation
- Successfully concluded the first phase of collaboration to embed mental well-being and resiliency within JA program offering, positively impacting more than 273,000 students and educators across Canada.
- 90% of participants expressed improved confidence, resilience and optimism.
JA Canada and Z Zurich Foundation, Preparing Youth for the Future
Financial Stewardship
We are proud to report 8% year-over-year revenue growth, made possible by the steadfast support of returning and new donors and the continued success of the Canadian Business Hall of Fame signature fundraising event.
National Office results:
Revenue: $8.26M | Expenses: $8.19M
Total revenue for JA in Canada (including area offices): $21.5M
