BE ENTREPRENEURIAL
Youth explore what it means to be an entrepreneur by identifying target markets, analyzing competitive advantages, and developing a business plan and strategy.
Program Details
This program inspires youth to turn their ideas into viable ventures by guiding them through market research, competitive analysis, and strategic business planning.
“Our personal brand is a key element in our professional and social life, we must know how to formulate our interests, skills, abilities and values into interesting characteristics. It is with a beautiful sharing with the young people that we have raised their level of knowledge on this subject, which has aroused a lot of interest!” – JA teacher
About Be Entrepreneurial
- Program length: 2-6 hours program
- Format: In-class or online supports
- Curriculum: Language, social studies, career education
- Provided resources: Classroom presentation, interactive digital resources, and a physical kit or resources for activities/games*
*physical kit for in-class/in-person programs
What will youth do and learn?
- Brainstorm the viability of business ideas from real-world scenarios
- Identify methods to increase a business’s competitive advantage
- Describe the target market for a potential business idea
- Outline the details needed to start building a business plan
Connect With Your Local JA Office
Program availability varies by location. Please reach out to your local JA office to confirm specific program options in your local community and to register to participate in the program (as an educator or volunteer).
Independent Learning
Access this program as a self‑directed learning option on JA Campus. Plus, discover even more free online programs that help youth build skills in money management, career exploration, and entrepreneurship.